AI intake for market research firms
Porto learns the business question, the audience, the markets and the timeline, so your researchers can scope the study before the first call.
Halcyon Insights
AI assistant
Hi, I’m Halcyon Insights’ AI assistant. What decision is this research meant to inform?
We’re deciding whether to launch our meal kit in Canada and want to test pricing with parents there.
Audience and market already covered
So it asks about method
Thanks. Do you picture a survey, interviews or both, and when do you need the findings?
What Porto does for market research firms
Porto replaces the contact form on a market research firm’s website with a short AI conversation. It learns the business question, the audience to study, the method they have in mind, the markets and the timeline, and sends your research team a brief before the scoping call.
What Porto works out in the conversation
These are the topics, not a script. Porto asks only what it still needs, so a visitor who mentions their timeline in the first message never hears that question.
Question
The decision the research needs to support
Audience
Who to study, and how hard they are to reach
Method
Survey, interviews, focus groups or a mix
Markets
Countries, regions and languages involved
Timeline
When findings are needed and who reviews them
The brief your team gets
Every conversation ends with a one page summary and a fit score, sent to the tools you connect. Your team reads it before the first call.
See how it works
LEAD BRIEF
Hearth Table Foods
79
Strong fit
Question
Whether to launch in Canada, and at what price
Audience
Parents of young children
Method
Open to a survey plus interviews
Timeline
Findings needed before Q3 planning
Questions from market research firms
Can it tell full studies from small requests?
Yes. You set the minimum, and Porto lets smaller inquiries know kindly and can point them elsewhere.
Can it explain our methods?
Yes. Add your methods and past studies to the knowledge base, and Porto answers from it.
Does it work for international clients?
Yes. Porto replies in the language the visitor writes in, and the brief arrives in yours.
See Porto set up for market research firms
Bring what your team asks on a first call. We’ll set up the conversation around it and show you on the demo.
Book a demo